Spark Shipping Blog

How to Optimize Pricing in Three Simple Steps

Apr 7, 2020 11:00:00 AM / by Basak Saricayir posted in Pricing Strategy

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Online retailers have no option but to compete on price. Consumers become increasingly price-sensitive due to the rising costs of living and transparent online prices. How to appeal to such a price-conscious audience? By optimizing your pricing strategy.

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Essential Pricing Strategies for E-Commerce

May 28, 2019 10:05:00 AM / by Yigit Kocak posted in Pricing Strategy

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Every business out there has a pricing issue. Why? Because pricing is both a science and art which makes it difficult to determine. We believe once you get the science part right you open up space for art and creativity. So, how do you determine a price? Or how do you calculate the value of the product you are selling?

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