Online retailers have no option but to compete on price. Consumers become increasingly price-sensitive due to the rising costs of living and transparent online prices. How to appeal to such a price-conscious audience? By optimizing your pricing strategy.
Every business out there has a pricing issue. Why? Because pricing is both a science and art which makes it difficult to determine. We believe once you get the science part right you open up space for art and creativity. So, how do you determine a price? Or how do you calculate the value of the product you are selling?